80:20 rules, K.I.S.S theories and so on…..One saying remains true, knowledge is power. I’m relatively new here to the team at HS3 and as such I’ve had to come up to speed extremely quickly.

Fortunately I live in a digital age, where information on anything and everything is readily available….I just need to go find it! Due to the joys of tools, such as Google, LinkedIn and news sites I can find out, who competes with who, names of decision makers. Geez I can even find out if they like cats…

Working in a conceptual sales environment, knowledge truly is power. If I can fully understand how “B” wants to communicate “2″ “B” the rest is easy. Whether it’s B2B, B2C and everything in between, the same rules apply.

Information is your friend, just go find it and make it yours!