Listed property group FKP has worked with HS3 to help employees rediscover it’s brand story, and discover a new way of working together.
FKP is launching an internal social media platform to help employees collaborate and share information. The new platform promises to create speed of access to the right/ relevant information for employees own work, or for work to be delivered to customers.
Project manager Ian Leong said “My FKP allows for effective, open sharing of ideas and for employees to see how their efforts impact on FKP’s overall performance” “the updated platform will make teamwork easier and improve the delivery of important performance and management information”
He said She Said conducted research to discover true employee stories and experiences of how new technology has changed FKP, then and brought them to life in an entertaining visual storyboard. By combining authentic stories with that of the brand, the promise of the benefits of the new platform were framed in a truthful, believable context. Additionally, new facts about the company’s history were unearthed for the first time.
“FKP staff are spread over the country and have very different comfort levels with technology” said Leong “By using true stories from employees of different ages and varying length of tenures of up to 25 years, we were able to create a video that spoke to everyone”
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